{"id":3277,"date":"2026-05-15T13:02:14","date_gmt":"2026-05-15T16:02:14","guid":{"rendered":"https:\/\/cancelliere.media\/?page_id=3277"},"modified":"2026-05-15T13:39:54","modified_gmt":"2026-05-15T16:39:54","slug":"fandoms-and-communities-the-shift-from-roi-to-return-on-attention","status":"publish","type":"page","link":"https:\/\/cancelliere.media\/es\/fandoms-and-communities-the-shift-from-roi-to-return-on-attention\/","title":{"rendered":"Fandoms y Comunidades: El Cambio del ROI al \"Return on Attention\""},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3277\" class=\"elementor elementor-3277\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4947603b e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"4947603b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c5c6293 e-con-full e-flex e-con e-child\" data-id=\"1c5c6293\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7323aaa7 elementor-widget elementor-widget-image\" data-id=\"7323aaa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"50\" src=\"https:\/\/cancelliere.media\/wp-content\/uploads\/2025\/05\/cancelliere-black-300x50.png\" class=\"attachment-medium size-medium wp-image-2265\" alt=\"\" srcset=\"https:\/\/cancelliere.media\/wp-content\/uploads\/2025\/05\/cancelliere-black-300x50.png 300w, https:\/\/cancelliere.media\/wp-content\/uploads\/2025\/05\/cancelliere-black-1024x171.png 1024w, https:\/\/cancelliere.media\/wp-content\/uploads\/2025\/05\/cancelliere-black-768x128.png 768w, https:\/\/cancelliere.media\/wp-content\/uploads\/2025\/05\/cancelliere-black-600x100.png 600w, https:\/\/cancelliere.media\/wp-content\/uploads\/2025\/05\/cancelliere-black.png 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d7d8bbf e-con-full e-flex e-con e-child\" data-id=\"1d7d8bbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3973f8a1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3973f8a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/#about\">About<\/a>\u00a0 \u00a0 \u00a0 \u00a0<a href=\"\/#whatwedo\">What We Do<\/a>\u00a0 \u00a0 \u00a0 \u00a0<a href=\"\/#howwework\">How We Work<\/a>\u00a0 \u00a0 \u00a0 <a href=\"\/#origine\">Origine<\/a> \u00a0 \u00a0\u00a0 <a href=\"\/#selectedwork\">Selected Work<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-545219e5 e-con-full e-flex e-con e-child\" data-id=\"545219e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6de2b636 elementor-mobile-align-center elementor-align-right elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"6de2b636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/#contact\" id=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_2\" data-name=\"Capa 2\" viewBox=\"0 0 14.81 14.16\"><defs><style>      .cls-1 {        fill: none; 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Abrir\/Cerrar al tocar la hamburguesa\r\n        botonHamburguesa.addEventListener('click', function(e) {\r\n            e.preventDefault();\r\n            miMenu.classList.toggle('abierto');\r\n        });\r\n\r\n        \/\/ 2. CERRAR al tocar cualquier enlace dentro del men\u00fa\r\n        const enlacesInternos = miMenu.querySelectorAll('a');\r\n        \r\n        enlacesInternos.forEach(enlace => {\r\n            enlace.addEventListener('click', function() {\r\n                miMenu.classList.remove('abierto');\r\n            });\r\n        });\r\n    }\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1fb7aa e-flex e-con-boxed e-con e-parent\" data-id=\"f1fb7aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84c388f elementor-widget elementor-widget-image\" data-id=\"84c388f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/cancelliere.media\/wp-content\/uploads\/2026\/05\/img-blog-2-1024x578.jpg\" class=\"attachment-large size-large wp-image-3010\" alt=\"\" srcset=\"https:\/\/cancelliere.media\/wp-content\/uploads\/2026\/05\/img-blog-2-1024x578.jpg 1024w, https:\/\/cancelliere.media\/wp-content\/uploads\/2026\/05\/img-blog-2-300x169.jpg 300w, https:\/\/cancelliere.media\/wp-content\/uploads\/2026\/05\/img-blog-2-768x434.jpg 768w, https:\/\/cancelliere.media\/wp-content\/uploads\/2026\/05\/img-blog-2-600x339.jpg 600w, https:\/\/cancelliere.media\/wp-content\/uploads\/2026\/05\/img-blog-2.jpg 1332w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4347885 elementor-widget elementor-widget-text-editor\" data-id=\"4347885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><b>Fandoms and Communities: The Shift from ROI to &#8220;Return on Attention&#8221;<\/b><\/h4><p><span style=\"font-weight: 400;\">By 2026, traditional streaming advertising has transformed. Leading brands are abandoning conventional commercials to invest in ecosystems led by creators and micro-communities (fandoms). The current challenge for media companies is how to monetize these communities without breaking the niche&#8217;s trust, especially with the new algorithmic transparency regulations.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>The Business Problem:<\/strong> Difficulty in measuring the real impact of campaigns in closed communities and a lack of operational structures to manage hundreds of micro-contracts with creators.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h5><span style=\"text-decoration: underline;\"><strong>The Solution<\/strong><\/span><\/h5><p><span style=\"font-weight: 400;\"><strong>Business Model Transformation:<\/strong> Redesigning the advertising offering toward integrated sponsorship models based on community data.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Operational Automation:<\/strong> Consulting on the implementation of payment and royalty settlement systems for large-scale external collaborators.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About\u00a0 \u00a0 \u00a0 \u00a0What We Do\u00a0 \u00a0 \u00a0 \u00a0How We Work\u00a0 \u00a0 \u00a0 Origine \u00a0 \u00a0\u00a0 Selected Work Contact About What We Do How We Work Origine Selected Work \u00a0 Contact Fandoms and Communities: The Shift from ROI to &#8220;Return on Attention&#8221; By 2026, traditional streaming advertising has transformed. Leading brands are abandoning conventional commercials [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3277","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/cancelliere.media\/es\/wp-json\/wp\/v2\/pages\/3277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cancelliere.media\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cancelliere.media\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cancelliere.media\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cancelliere.media\/es\/wp-json\/wp\/v2\/comments?post=3277"}],"version-history":[{"count":9,"href":"https:\/\/cancelliere.media\/es\/wp-json\/wp\/v2\/pages\/3277\/revisions"}],"predecessor-version":[{"id":3293,"href":"https:\/\/cancelliere.media\/es\/wp-json\/wp\/v2\/pages\/3277\/revisions\/3293"}],"wp:attachment":[{"href":"https:\/\/cancelliere.media\/es\/wp-json\/wp\/v2\/media?parent=3277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}